This privacy policy explains the type, scope and purpose of the processing of personal data (hereinafter referred to as "data") in the context of the provision of our services as well as within our online offering and the associated websites, functions and content as well as external online presences, such as our social media profiles (hereinafter jointly referred to as "online offering"). With regard to the terms used, such as "processing" or "person responsible", we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).
Responsible person
Gospel Mission e.V.
Säuerlingstrasse, 34
56154, Boppard
Email: see imprint
Types of data processed
– Inventory data (e.g. personal master data, names or addresses).
– Contact details (e.g., email, telephone numbers).
– Content data (e.g., text entries, photographs, videos).
– Usage data (e.g., websites visited, interest in content, access times).
– Meta/communication data (e.g., device information, IP addresses).
Categories of data subjects
Visitors and users of the online offer (hereinafter we refer to the persons concerned collectively as “users”).
Purpose of processing
– Provision of the online offer, its functions and content.
– Answering contact requests and communicating with users.
- Safety measures.
– Reach measurement/marketing
Terms used
“Personal data” means all information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. a cookie) or to one or more special characteristics that express the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. “Processing” means any operation or set of operations which is carried out with or without the aid of automated procedures in connection with personal data. The term is broad and covers practically every handling of data. “Pseudonymisation” means the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that this additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not assigned to an identified or identifiable natural person. “Profiling” means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements. “Controller” means the natural or legal person, public authority, agency or other body which alone or jointly with others decides on the purposes and means of processing personal data. “Processor” means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
Relevant legal bases
In accordance with Art. 13 GDPR, we will inform you of the legal basis for our data processing. For users from the scope of the General Data Protection Regulation (GDPR), i.e. the EU and the EEC, the following applies, unless the legal basis is stated in the data protection declaration:
The legal basis for obtaining consent is Article 6 Paragraph 1 Letter a and Article 7 GDPR;
The legal basis for processing to fulfill our services and carry out contractual measures as well as answer inquiries is Article 6 Paragraph 1 Letter b GDPR;
The legal basis for processing to fulfill our legal obligations is Article 6 (1) (c) GDPR;
In the event that the vital interests of the data subject or another natural person require the processing of personal data, Article 6 (1) (d) GDPR serves as the legal basis.
The legal basis for the processing necessary to carry out a task that is in the public interest or in the exercise of official authority vested in the person responsible is Article 6 (1) (e) GDPR.
The legal basis for processing to protect our legitimate interests is Article 6 (1) (f) GDPR.
The processing of data for purposes other than those for which they were collected is determined in accordance with the provisions of Article 6 (4) GDPR.
The processing of special categories of data (according to Art. 9 Para. 1 GDPR) is determined in accordance with the provisions of Art. 9 Para. 2 GDPR.
Safety measures
We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing as well as the different probability of occurrence and severity of the risk to the rights and freedoms of natural persons in order to ensure a level of protection appropriate to the risk. The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as access, input, disclosure and ensuring availability and their separation. We have also set up procedures to ensure the exercise of the rights of those affected, the deletion of data and the response to threats to data. Furthermore, we take the protection of personal data into account when developing or selecting hardware, software and processes, in accordance with the principle of data protection through technology design and through data protection-friendly default settings.
Cooperation with processors, joint controllers and third parties
If, as part of our processing, we disclose data to other people and companies (processors, joint controllers or third parties), transfer it to them or otherwise grant them access to the data, this only takes place on the basis of legal permission (e.g. if a transfer of the data to third parties, such as payment service providers, is necessary for the fulfillment of the contract), users have consented, a legal obligation requires this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.). If we disclose data to other companies in our group of companies, If you transmit your data or otherwise grant them access, this is done in particular for administrative purposes as a legitimate interest and, moreover, on a basis that complies with legal requirements.
Transfers to third countries
If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA) or the Swiss Confederation) or if this occurs as part of the use of third-party services or the disclosure or transmission of data to other persons or companies, this will only take place if it is necessary to fulfil our (pre)contractual obligations, on the basis of your consent, due to a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we only process or have data processed in a third country if the legal requirements are met. This means that processing takes place, for example, on the basis of special guarantees, such as the officially recognised determination of a data protection level equivalent to that of the EU (e.g. for the USA through the “Privacy Shield”) or compliance with officially recognised special contractual obligations.
Rights of data subjects
You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with the legal requirements. You have the right. In accordance with the legal requirements, you have the right to request that the data concerning you be completed or that incorrect data concerning you be corrected. In accordance with the legal requirements, you have the right to demand that the data in question be deleted immediately, or alternatively in accordance with the legal requirements to request a restriction on the processing of the data. You have the right to request that the data concerning you that you have provided to us be received in accordance with the legal requirements and to request that it be transmitted to other responsible persons The right to lodge a complaint with the relevant supervisory authority.
Right of withdrawal
You have the right to revoke your consent with effect for the future.
Right to object
You can object to the future processing of the data concerning you at any time in accordance with the legal requirements. The objection can in particular be made against processing for direct marketing purposes.
Cookies and right to object to direct mail
“Cookies” are small files that are saved on users’ computers. Different information can be saved within cookies. A cookie is primarily used to save information about a user (or the device on which the cookie is saved) during or after their visit to an online service. Temporary cookies, or “session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online service and closes their browser. Such a cookie can, for example, save the contents of a shopping cart in an online shop or a login status. “Permanent” or “persistent” cookies are cookies that remain saved even after the browser is closed. For example, the login status can be saved if the user visits the site several days later. Likewise, the interests of the user can be saved in such a cookie, which is used for reach measurement or marketing purposes. “Third-party cookies” are cookies that are offered by providers other than the person responsible for operating the online service (otherwise, if they are only their cookies, they are referred to as “first-party cookies”).We can use temporary and permanent cookies and explain this in our privacy policy.If users do not want cookies to be saved on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online service.A general objection to the use of cookies used for online marketing purposes can be declared for a large number of services, especially in the case of tracking, via the US website https://www.aboutads.info/choices/ or the EU website https://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by deactivating them in the browser settings. Please note that in this case, not all functions of this online service may be available.
Deletion of data
The data we process will be deleted or its processing restricted in accordance with legal requirements. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any legal retention obligations. Unless the data is deleted because it is required for other legally permissible purposes their processing is restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons.
Changes and updates to the privacy policy
We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as the changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.
Business related processing
Additionally we process
– Contract data (e.g., subject matter of the contract, term, customer category).
– Payment data (e.g., bank details, payment history)
from our customers, interested parties and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.
Registration function
Users can create a user account. As part of the registration, the required mandatory information is communicated to the users and processed on the basis of Article 6 Paragraph 1 Letter b GDPR for the purposes of providing the user account. The data processed includes, in particular, login information (name, password and an email address). The data entered during registration will be used for the purposes of using the user account and its purpose. Users can be informed by email about information relevant to their user account, such as technical changes. If users have terminated their user account, their data relating to the user account will be deleted, subject to a legal retention requirement. It is the users' responsibility to back up their data before the end of the contract if the contract is terminated. We are entitled to irretrievably delete all of the user's data stored during the term of the contract. As part of the use of our registration and login functions and the use of the user account, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the user's protection against misuse and other unauthorized use. In principle, this data will not be passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Article 6 Paragraph 1 Letter c. GDPR. The IP addresses will be anonymized or deleted after 7 days at the latest.
DISQUS comment function
Based on our legitimate interests in efficient, secure and user-friendly comment management in accordance with Article 6 Paragraph 1 Letter f of the GDPR, we use the DISQUS comment service, offered by DISQUS, Inc., 301 Howard St, Floor 3 San Francisco, California - 94105, USA. DISQUS is certified under the Privacy Shield Agreement and thereby offers a guarantee of compliance with European data protection law: https://www.privacyshield.gov/participant?id=a2zt0000000TRkEAAW&status=Active. To use the DISQUS comment function, users can register via their own Log in to your DISQUS user account or an existing social media account (e.g. OpenID, Facebook, Twitter or Google). The user login details are obtained from the platforms by DISQUS. It is also possible to use the DISQUS comment function as a guest, without creating or using a user account with DISQUS or one of the specified social media providers. We only embed DISQUS with its functions into our website, taking into account the comments of the Users can influence. However, the users enter into a direct contractual relationship with DISQUS, within which DISQUS processes the users' comments and is a contact person for any deletion of the users' data. We refer to the DISQUS data protection declaration: https://help.disqus.com/terms-and-policies/disqus-privacy-policy and also point out to users that they can assume that DISQUS, in addition to the comment content, also stores their IP address and the time of the comment as well as stores cookies on the users' computers and can use them to display advertising. However, users can object to the processing of their data for the purpose of displaying ads: https://disqus.com/data-sharing-settings.
Comments and contributions
If users leave comments or other contributions, their IP addresses may be stored for 7 days based on our legitimate interests within the meaning of Art. 6 Para. 1 lit. f. GDPR. This is done for our security if someone leaves illegal content in comments and posts (insults, prohibited political propaganda, etc.). In this case, we ourselves can be prosecuted for the comment or contribution and are therefore interested in the identity of the author. We also reserve the right, based on our legitimate interests in accordance with Article 6 Paragraph 1 Letter f of the GDPR To process user information for spam detection. On the same legal basis, in the case of surveys, we reserve the right to store users' IP addresses for their duration and to use cookies to avoid multiple voting. The information provided in the comments and posts Personal information, any contact and website information as well as the content information will be stored permanently by us until the user objects.
Comment subscriptions
The follow-up comments can be subscribed to by users with their consent in accordance with Article 6 (1) (a) GDPR. Users receive a confirmation email to check whether they are the owner of the email address they entered. Users can unsubscribe from ongoing comment subscriptions at any time. The confirmation email will contain information about the cancellation options. For the purpose of proving the users' consent, we store the registration time and the users' IP address and delete this information when users unsubscribe from the subscription. You can cancel your subscription at any time, i.e. revoke your consent. We can store the unsubscribed email addresses for up to three years based on our legitimate interests before deleting them in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of possible defense against claims. An individual request for deletion is possible at any time, provided that the previous existence of consent is confirmed at the same time.
Soundcloud
Our podcasts are stored on the "Soundcloud" platform, offered by SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany, and are played from this platform. For this purpose, we integrate so-called Soundcloud widgets into our website. These are playback software that users can use to play the podcasts. Soundcloud can measure which podcasts are listened to and to what extent and process this information pseudonymously for statistical and business purposes. Cookies can be stored in users' browsers and processed for the purpose of creating user profiles, e.g. for the purpose of displaying advertisements that correspond to the potential interests of users. In the case of users who are registered with Soundcloud, Soundcloud can assign the listening information to their profiles. The use is based on our legitimate interests, i.e. interest in the secure and efficient provision, analysis and optimization of our audio offering in accordance with Art. 6 Para. 1 lit. f. GDPR. Further information and options for objection can be found in Soundcloud's privacy policy: https://soundcloud.com/pages/privacy.
Contact
When you contact us (e.g. via contact form, email, telephone or via social media), the user's details are processed to process the contact request and its handling in accordance with Art. 6 Para. 1 lit. b. (within the framework of contractual/pre-contractual relationships), Art. 6 Para. 1 lit. f. (other inquiries) GDPR. The user's details can be stored in a customer relationship management system ("CRM system") or comparable inquiry organization. We delete the inquiries if they are no longer required. We check the necessity every two years; Furthermore, the statutory archiving obligations apply.
CRM-System Zendesk
We use the CRM system “Zendesk”, provided by Zendesk, Inc., 989 Market Street #300, San Francisco, CA 94102, USA, to process user inquiries more quickly and efficiently (legitimate interest in accordance with Art. 6 Para. 1 lit. f. GDPR). Zendesk is certified under the Privacy Shield Agreement and thus offers an additional guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TOjeAAG&status=Active). Zendesk uses user data only for the technical processing of inquiries and does not pass it on to third parties. To use Zendesk, at least a correct email address is required. Pseudonymous use is possible. In the course of processing service requests, it may be necessary to collect additional data (name, address). If users do not agree to data collection and storage in Zendesk's external system, we offer them alternative contact options for submitting service requests by email, telephone, fax or post. Users can find further information in Zendesk's privacy policy: https://www.zendesk.de/company/customers-partners/privacy-policy/.
CRM-System von Help Scout
We use the CRM system from the provider Help Scout Inc., 131 Tremont St, Boston, MA 02111-1338, USA, in order to be able to process user inquiries more quickly and efficiently (legitimate interest in accordance with Art. 6 Para. 1 lit. f. GDPR).Help Scout is certified under the Privacy Shield Agreement and thereby offers an additional guarantee of compliance with European data protection law if data is processed in the USA (https://www.privacyshield.gov/participant?id= a2zt0000000KzX1AAK&status=Active).Help Scout only uses user data for the technical processing of inquiries and does not pass it on to third parties. To use Help Scout, you must at least provide a correct email address. Pseudonymous use is possible. In the course of processing service requests, it may be necessary to collect additional data (name, address). If users do not agree to data collection and storage in Help Scout's external system, we offer them alternative contact options for submission of service requests by email, telephone, fax or post. Users can find further information in Help Scout's data protection declaration: https://www.helpscout.net/company/legal/privacy/.
Jameda seal and widget
Within our online offering, we integrate the seal and/or the widget of the doctor rating portal Jameda, offered by Jameda GmbH, St.-Cajetan-Str. 41, 81669 Munich, Germany. A widget is a functional and content element integrated within our online offering that displays changing information. The seal also works in a similar way and can contain dynamic and changing content. The corresponding content is shown within our online offering, but is retrieved from Jameda's servers at that moment. This is the only way to always show the latest content, especially the latest rating. For this to happen, a data connection must be established from the website accessed within our online offering to Jameda and Jameda receives certain technical data (access data) that are necessary so that the content can be delivered. However, this data is only used to provide the content and is not saved or used in any other way. According to information from Jameda, the seal or widget does not set any cookies, nor are users of our online offering otherwise "tracked", i.e. their visit to our online offering is not recorded or otherwise saved. The IP address is processed by Jameda solely to transmit the widget to the browser, i.e. as a necessary technical step, and is not saved. Further processing of the user data by Jameda and the assignment to the visit to our online offering can only take place when the user clicks on the widget or seal. Using the Jameda seal or widget, we can inform the users of our online offering about our reviews on Jameda. We use the seal or widget on the basis of our legitimate interests in informing interested parties or patients about our services in accordance with Art. 6 Paragraph 1 Letter f. of GDPR. Users can find further information on the processing of data in the context of the use of the Jameda widget and seal as well as on their right of objection and other rights of those affected in Jameda's data protection declaration: https://www.jameda.de/jameda/datenschutz.php.
Newsletter
With the following information we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedures as well as your right of objection. By subscribing to our newsletter, you agree to receive it and to the procedures described.Content of the newsletter: We only send newsletters, emails and other electronic notifications with advertising information (hereinafter "newsletter") with the consent of the recipient or legal permission. If the contents of the newsletter are specifically described when registering for the newsletter, they are decisive for the consent of the user. In addition, our newsletters contain information about our services and us.Double opt-in and logging: Registration for our newsletter takes place using a so-called double opt-in process. This means that after registering, you will receive an email asking you to confirm your registration. This confirmation is necessary so that no one can register with someone else's email address. Registrations for the newsletter are logged in order to be able to prove the registration process in accordance with legal requirements. This includes storing the time of registration and confirmation, as well as the IP address. Any changes to your data stored by the shipping service provider will also be logged.Registration data: To subscribe to the newsletter, all you need to do is provide your email address. Optionally, we ask you to provide a name so that we can address you personally in the newsletter.The newsletter will be sent and the associated success measurement will be based on the recipient’s consent in accordance with Art. 6 Para. 1 lit. a, Art. 7 GDPR in conjunction with Section 7 Para. 2 No. 3 UWG or, if consent is not required, on the basis of our legitimate interests in direct marketing in accordance with Art. 6 Para. 1 lit. f. GDPR in conjunction with Section 7 Para. 3 UWG.The registration process will be logged on the basis of our legitimate interests in accordance with Art. 6 Para. 1 lit. f GDPR. We are interested in using a user-friendly and secure newsletter system that serves our business interests and meets the expectations of users and also allows us to provide evidence of consent. Cancellation/Revocation - You can cancel your subscription to our newsletter at any time, i.e. revoke your consent. You will find a link to cancel the newsletter at the end of each newsletter. We can store the unsubscribed email addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the previous existence of consent is confirmed at the same time.
Newsletter – Mailchimp
The newsletter is sent using the shipping service provider “MailChimp”, a newsletter distribution platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. You can view the data protection regulations of the shipping service provider here: https://mailchimp.com/legal/privacy/. The Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection standards (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active). The shipping service provider is used on the basis of our legitimate interests in accordance with Art. 6 Para. 1 lit. f. GDPR and a data processing agreement in accordance with Art. 28 Para. 3 S. 1 GDPR. The shipping service provider can use the recipients' data in pseudonymous form, i.e. without assignment to a user, to optimize or improve its own services, e.g. for the technical optimization of the sending and presentation of the newsletter or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to write to them directly or to pass the data on to third parties.
Google Tag Manager
Google Tag Manager is a solution with which we can manage so-called website tags via an interface (and thus, for example, integrate Google Analytics and other Google marketing services into our online offering). The Tag Manager itself (which implements the tags) does not process any personal data of users. With regard to the processing of users' personal data, reference is made to the following information on Google services. Usage guidelines: https://www.google.com/intl/de/tagmanager/use-policy.html.
Google Analytics
Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR), we use Google Analytics, a web analysis service provided by Google LLC ("Google"). Google uses cookies. The information generated by the cookie about the use of the online offering by users is usually transferred to a Google server in the USA and stored there. Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active). Google will use this information on our behalf to evaluate the use of our online offering by users, to compile reports on the activities within this online offering and to provide us with other services relating to the use of this online offering and Internet usage. Pseudonymous user profiles can be created from the processed data.We only use Google Analytics with activated IP anonymization. This means that the IP address of users is shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.The IP address transmitted by the user's browser is not merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; Users can also prevent Google from collecting the data generated by the cookie and relating to their use of the website and from processing this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de. Further information on data usage by Google, setting options and objection options can be found in Google's privacy policy (https://policies.google.com/privacy) and in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated). Users' personal data is deleted or anonymized after 14 months.
Google Universal Analytics
We use Google Analytics in the form of “Universal Analytics”. “Universal Analytics” refers to a Google Analytics process in which user analysis is carried out on the basis of a pseudonymous user ID and thus a pseudonymous profile of the user is created with information from the use of various devices (so-called “cross-device tracking”).
Target group building with Google Analytics
We use Google Analytics to display ads placed within Google's and its partners' advertising services only to users who have shown an interest in our online offering or who have certain characteristics (e.g. interest in certain topics or products determined based on the websites visited) that we transmit to Google (so-called "remarketing" or "Google Analytics audiences"). We also want to use remarketing audiences to ensure that our ads correspond to the potential interests of users.
Google Doubleclick
We use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google") on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR). Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active). We use the Google "Doubleclick" online marketing process to place ads in the Google advertising network (e.g., in search results, in videos, on websites, etc.). Double Click is characterized by the fact that ads are displayed in real time based on the presumed interests of users. This allows us to display ads for and within our online offering in a more targeted manner in order to only present users with ads that potentially correspond to their interests. If, for example, a user is shown advertisements for products that they were interested in on other online offers, this is referred to as "remarketing". For these purposes, when our website and other websites on which the Google advertising network is active are accessed, Google immediately executes a code from Google and so-called (re)marketing tags (invisible graphics or code, also known as "web beacons") are integrated into the website. With their help, an individual cookie, i.e. a small file, is saved on the user's device (comparable technologies can also be used instead of cookies). This file records which websites the user visited, which content he was interested in and which offers the user clicked on, as well as technical information about the browser and operating system, referring websites, time of visit and other information about the use of the online offer. The user's IP address is also recorded, although this is shortened within member states of the European Union or in other contracting states to the Agreement on the European Economic Area and only in exceptional cases is it transferred in full to a Google server in the USA and shortened there. Google may also combine the information mentioned above with information from other sources. If the user subsequently visits other websites, he may be shown ads tailored to him based on his user profile and in line with his presumed interests. User data is processed pseudonymously within the Google advertising network. This means that Google does not store and process the name or email address of the user, for example, but processes the relevant data in a cookie-related manner within pseudonymous user profiles. This means that from Google's point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie owner, regardless of who this cookie owner is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected by Google Marketing Services about users is transmitted to Google and stored on Google's servers in the USA. Further information on data usage by Google, setting options and objection options can be found in Google's privacy policy (https://policies.google.com/technologies/ads) and in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).
Jetpack (WordPress Stats)
Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR), we use the Jetpack plugin (here the subfunction “WordPress Stats”), which integrates a tool for the statistical evaluation of visitor access and is provided by Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. Jetpack uses so-called “cookies”, text files that are stored on your computer and that enable an analysis of your use of the website. The information generated by the cookie about your use of this online offering is stored on a server in the USA. User profiles can be created from the processed data, but these are only used for analysis and not for advertising purposes. Further information can be found in Automattic’s privacy policy: https://automattic.com/privacy/ and information on Jetpack cookies: https://jetpack.com/support/cookies/.
Range measurement with Matomo
As part of Matomo's reach analysis, the following data is processed based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR): the browser type you use and the browser version, the operating system you use, your country of origin, the date and time of the server request, the number of visits, the length of time you stay on the website and the external links you click on. The user's IP address is anonymized before it is saved. Matomo uses cookies, which are stored on the user's computer and which enable an analysis of the use of our online offering by the user. Pseudonymous user profiles can be created from the processed data. The cookies have a storage period of one week. The information generated by the cookie about your use of this website is only stored on our server and is not passed on to third parties. Users can object to the anonymized data collection by the Matomo program at any time with effect for the future by clicking on the link below. In this case, a so-called opt-out cookie is stored in your browser, which means that Matomo no longer collects any session data. However, if users delete their cookies, this means that the opt-out cookie is also deleted and must therefore be reactivated by the users. The logs with the users' data will be deleted after 6 months at the latest.[Please set At this point, turn on the Matomo IFRAME with the opt-out cookie (and turn on IP anonymization in the settings area)].
Facebook pixels, custom audiences and Facebook conversion
Due to our legitimate interests in the analysis, optimization and economic operation of our online offering and for these purposes, the so-called “Facebook pixel” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”), is used within our online offering. Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active). With the help of the Facebook pixel, Facebook is able to determine the visitors to our online offering as a target group for the display of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to only display the Facebook ads we place to Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined based on the websites visited) that we transmit to Facebook (so-called “custom audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interests of users and do not appear annoying. With the help of the Facebook pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion”). The processing of data by Facebook takes place within the framework of Facebook’s data usage policy. Accordingly, general information on the presentation of Facebook ads can be found in Facebook’s data usage policy: https://www.facebook.com/policy. You can find specific information and details about the Facebook pixel and how it works in the Facebook help section: https://www.facebook.com/business/help/651294705016616.You can object to the collection by the Facebook pixel and use of your data to display Facebook ads. To set which types of advertisements are displayed to you within Facebook, you can visit the page set up by Facebook and follow the instructions there on the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices. You can also object to the use of cookies that serve reach measurement and advertising purposes via the deactivation page of the Network Advertising Initiative (https://optout.networkadvertising.org/) and additionally the US website (https://www.aboutads.info/choices) or the European website (https://www.youronlinechoices.com/uk/your-ad-choices/).
etracker
Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR), we use the analysis service “etracker” from etracker GmbH, Erste Brunnenstraße 1 20459 Hamburg. The data collected is analyzed exclusively pseudonymously, stored only on servers in Germany, not merged with other data or passed on to third parties. When user data is stored, the IP addresses, device and domain data of the users in particular are only stored in abbreviated form or encrypted so that it is not possible to draw conclusions about the individual user. The IP address is shortened as soon as possible and is automated by default. Pseudonymous user profiles of the users are created from the data processed by etracker using cookies. Identifiers for recognizing an app user, carrying out session and cross-device tracking and providing behavior-related data for remarketing are, however, securely pseudonymized or encrypted. Furthermore, etracker contractually guarantees the protection of the processed data of users by concluding a data processing contract in accordance with Art. 28 Para. 3 Clause 1 GDPR.You can object to the collection and storage of data at any time with effect for the future. To object to the collection and storage of your visitor data for the future, you can obtain an opt-out cookie from etracker using the following link. This will ensure that no visitor data from your browser will be collected and stored by etracker in the future: https://www.etracker.de/privacy?et=[PLEASE ENTER YOUR Account ID].By opting out, an opt-out cookie called “cntcookie” will be set by etracker. Please do not delete this cookie as long as you wish to maintain your objection.You can find more information in etracker's privacy policy: https://www.etracker.com/datenschutz.
Bing Ads
We use the conversion and tracking tool “Bing Ads” within our online offering based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. DSGVO) the conversion and tracking tool “Bing Ads” of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA,. Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. “Conversion measurement”). Microsoft and we can thus recognize that someone has clicked on an ad, been redirected to our online offer and reached a previously determined landing page (so-called “conversion page”). We only find out the total number of users who clicked on a Bing ad and were then redirected to the conversion page. No IP addresses are stored. No personal information about the identity of the user is shared.Microsoft is certified under the Privacy Shield Agreement and thereby offers a guarantee that it will comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000KzNaAAK&status=Active).If users do not want to participate in the Bing Ads tracking process, you can also deactivate the required setting of a cookie via your browser setting or use Microsoft's opt-out page: https://choice.microsoft.com/ de-DE/opt-out.Users can find further information about data protection and the cookies used by Microsoft Bing Ads in Microsoft's data protection declaration: https://privacy.microsoft.com/de-de/privacystatement.
Online presence in social media
We maintain online presences within social networks and platforms in order to be able to communicate with customers, interested parties and users active there and to inform them about our services. We would like to point out that user data may be processed outside the European Union. This can result in risks for users because, for example, it could make it more difficult to enforce users' rights. With regard to US providers who are certified under the Privacy Shield, we would like to point out that they are obliged to comply with EU data protection standards. Furthermore, user data is usually processed for market research and advertising purposes. For example, usage profiles can be created based on user behavior and the resulting interests of the user. The usage profiles can in turn be used, for example, to place advertisements inside and outside the platforms that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, in which the usage behavior and interests of the users are stored. Furthermore, data can also be stored in the usage profiles regardless of the devices used by the users (particularly if the users are members of the respective platforms and are logged in to them). The processing of the users' personal data is based on our legitimate interests in providing effective information the users and communication with the users in accordance with Art. 6 Para. 1 lit. f. GDPR. If the users are asked by the respective platform providers to consent to the data processing described above, the legal basis for the processing is Article 6 Paragraph 1 Letter a., Article 7 GDPR. For a detailed description of the respective processing and the options for objection (Opt-Out), we refer to the information provided by the providers linked below. Also in the case of requests for information and the assertion of user rights, we would like to point out that these can be most effectively asserted with the providers. Only the providers have access to user data and can take appropriate measures and provide information directly. If you still need help, you can contact us.- Facebook, pages, groups, (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) on the basis of a joint processing agreement personal data – data protection declaration: https://www.facebook.com/about/privacy/, especially for pages: https://www.facebook.com/legal/terms/information_about_page_insights_data, opt-out: https://www. facebook.com/settings?tab=ads and https://www.youronlinechoices.com, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active.- Google/YouTube (Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA) – Privacy Policy: https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated, Privacy Shield: https://www .privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.- Instagram (Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA) – Privacy Policy/Opt-Out: https://instagram.com/about/ legal/privacy/.- Twitter (Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA) – Data protection declaration: https://twitter.com/de/privacy, Opt-Out: https:// twitter.com/personalization, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active.- Pinterest (Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA) – Privacy Policy/ Opt-Out: https://about.pinterest.com/de/privacy-policy.- LinkedIn (LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland) – Data protection declaration https://www.linkedin.com/legal/privacy -policy , Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active. - 4PR, United Kingdom) – Data protection declaration/opt-out: https://wakelet.com/privacy.html.- Soundcloud (SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany) – Data protection declaration/opt-out: https ://soundcloud.com/pages/privacy.
Integration of services and content from third parties
Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR), we use content or service offers from third parties in order to integrate their content and services, such as videos or fonts (hereinafter referred to uniformly as "content"). This always presupposes that the third-party providers of this content perceive the IP address of the users, since without the IP address they would not be able to send the content to their browser. The IP address is therefore necessary for the display of this content. We endeavor to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offer, as well as be linked to such information from other sources.
Youtube
We embed videos from the “YouTube” platform provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.
Google Fonts
We integrate the fonts (“Google Fonts”) of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.
Google ReCaptcha
We integrate the function for detecting bots, e.g. when entering data in online forms (“ReCaptcha”) from the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.
Google Maps
We integrate the maps of the service “Google Maps” of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.. The data processed may include, in particular, users' IP addresses and location data, which, however, are not collected without their consent (usually carried out as part of the settings of their mobile devices). The data can be processed in the USA. Data protection declaration: https://www.google.com/policies/privacy/, opt-out: https://adssettings.google.com/authenticated.
OpenStreetMap
We integrate the maps of the “OpenStreetMap” service (https://www.openstreetmap.de), which are offered on the basis of the Open Data Commons Open Database License (ODbL) by the OpenStreetMap Foundation (OSMF). Data protection declaration: https://wiki.openstreetmap.org/wiki/Privacy_Policy.To our knowledge, user data is used by OpenStreetMap exclusively for the purposes of displaying the map functions and temporarily storing the selected settings. This data may include, in particular, users' IP addresses and location data, which, however, will not be collected without their consent (usually as part of the settings on their mobile devices).The data can be processed in the USA. Further information can be found in OpenStreetMap's privacy policy: https://wiki.openstreetmap.org/wiki/Privacy_Policy.
Typekit fonts from Adobe
Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR), we use external “Typekit” fonts from the provider Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland. Adobe is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TNo9AAG&status=Active).
Use of Facebook social plugins
Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR), we use social plugins (“plugins”) of the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).
This can include content such as images, videos or texts and buttons that users can use to share content from this website within Facebook. The list and appearance of Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/. Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active). When a user calls up a function of this website that contains such a plugin, their device establishes a direct connection to the Facebook servers. The content of the plugin is transmitted by Facebook directly to the user's device and integrated into the website by the user. User profiles can be created from the processed data. We therefore have no influence on the extent of the data that Facebook collects using this plugin and therefore inform users according to our level of knowledge. By integrating the plugin, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to their Facebook account. If users interact with the plugin, for example by pressing the Like button or leaving a comment, the corresponding information is transmitted directly from their device to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and store their IP address. According to Facebook, only an anonymized IP address is stored in Germany. The purpose and scope of data collection and the further processing and use of the data by Facebook as well as the related rights and setting options to protect the privacy of users can be found in Facebook's privacy policy: https://www.facebook.com/about/privacy/. If a user is a Facebook member and does not want Facebook to collect data about him or her via this online service and link it to his or her member data stored on Facebook, he or she must log out of Facebook and delete his or her cookies before using our online service. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US site https://www.aboutads.info/choices/ or the EU site https://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.
Functions and content from the Instagram service, offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA, can be integrated into our online offering. This may include, for example, content such as images, videos or texts and buttons with which users can share content from this online offering within Instagram. If the users are members of the Instagram platform, Instagram can assign access to the above-mentioned content and functions to the users' profiles there. Instagram privacy policy: https://instagram.com/about/legal/privacy/.