Data protection

Privacy Policy

Preamble

With the following privacy policy, we would like to inform you about which types of your personal data (hereinafter also referred to as "data") we process, for what purposes, and to what extent. This privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and in particular on our websites, in mobile applications, and within external online presences, such as our social media profiles (hereinafter collectively referred to as "online offering").

The terms used are not gender-specific.

As of: March 4, 2025

Responsible person

Gospel Mission eV
Hochstraße 17
56242 Selters

Email Address: info@gospel-mission.de

Overview of processing

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

Types of data processed

Inventory data.
Payment details.
Location data.
Contact details.
Content data.
Contract data.
Usage data.
Meta, communication and procedural data.
Event data (Facebook).
Log data.
Member data.

Purposes of processing

Provision of contractual services and fulfillment of contractual obligations.
Communication.
Security measures.
Direct marketing.
Reach measurement.
Tracking.
Office and organizational procedures.
Conversion measurement.
Target group formation.
Organizational and administrative procedures.
Content Delivery Network (CDN).
Feedback.
Marketing.
Profiles with user-related information.
Provision of our online offering and user-friendliness.
Information technology infrastructure.
Fundraising.
Public relations and information purposes.
Public relations.
Business processes and business procedures.

Relevant legal bases

Relevant legal bases under the GDPR: Below you will find an overview of the legal bases under the GDPR on which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. Should more specific legal bases apply in individual cases, we will inform you of these in the privacy policy.

Consent (Article 6 (1) (a) GDPR) – The data subject has given his or her consent to the processing of personal data concerning him or her for a specific purpose or several specific purposes.
Contractual performance and pre-contractual inquiries (Article 6 (1) (b) GDPR) – Processing is necessary for the performance of a contract to which the data subject is a party or for the implementation of pre-contractual measures taken at the request of the data subject.
Legal obligation (Article 6 (1) (c) GDPR) – Processing is necessary to fulfill a legal obligation to which the controller is subject.
Legitimate interests (Article 6 (1) (f) GDPR) – processing is necessary to protect the legitimate interests of the controller or a third party, provided that the interests, fundamental rights and freedoms of the data subject which require protection of personal data do not override them.
Membership contract (articles of association) (Article 6 (1) (b) GDPR).

National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national data protection regulations apply in Germany. This includes, in particular, the Federal Data Protection Act (BDSG). The BDSG contains, in particular, special provisions on the right to information, the right to erasure, the right of objection, the processing of special categories of personal data, processing for other purposes, and transmission, as well as automated decision-making in individual cases, including profiling. Furthermore, state data protection laws of individual federal states may apply.

Note on the applicability of the GDPR and the Swiss DSG: This privacy policy serves to provide information in accordance with both the Swiss DSG and the General Data Protection Regulation (GDPR). For this reason, we ask you to note that the terms of the GDPR are used due to their broader geographical application and comprehensibility. In particular, instead of the terms "processing" of "personal data", "overriding interest", and "particularly sensitive personal data" used in the Swiss DSG, the terms "processing" of "personal data", "legitimate interest", and "special categories of data" used in the GDPR are used. However, the legal meaning of the terms will continue to be determined according to the Swiss DSG within the scope of the Swiss DSG.

Safety measures

In accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, we take appropriate technical and organisational measures to ensure a level of protection appropriate to the risk.

These measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical and electronic access to the data, as well as the access, input, and transfer of data, ensuring its availability, and segregation. Furthermore, we have established procedures that ensure the exercise of data subjects' rights, the deletion of data, and responses to data threats. Furthermore, we consider the protection of personal data right from the development and selection of hardware, software, and processes in accordance with the principle of data protection, through technology design, and through data protection-friendly default settings.

Securing online connections with TLS/SSL encryption technology (HTTPS): To protect user data transmitted via our online services from unauthorized access, we use TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the internet. These technologies encrypt the information transmitted between the website or app and the user's browser (or between two servers), thereby protecting the data from unauthorized access. TLS, as the more advanced and secure version of SSL, ensures that all data transmissions meet the highest security standards. If a website is secured by an SSL/TLS certificate, this is signaled by the display of HTTPS in the URL. This serves as an indicator to users that their data is being transmitted securely and encrypted.

Transmission of personal data

As part of our processing of personal data, it may happen that this data is transmitted to or disclosed to other bodies, companies, legally independent organizational units, or individuals. Recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content integrated into a website. In such cases, we comply with legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.

International data transfers

Data processing in third countries: If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or if the processing takes place as part of the use of third-party services or the disclosure or transmission of data to other persons, bodies or companies, this will only take place in accordance with the legal requirements. If the level of data protection in the third country has been recognized by means of an adequacy decision (Art. 45 GDPR), this serves as the basis for the data transfer. Otherwise, data transfers only take place if the level of data protection is otherwise ensured, in particular through standard contractual clauses (Art. 46 (2) (c) GDPR), express consent or in the case of contractually or legally required transfer (Art. 49 (1) GDPR). We will also inform you of the basis for third-country transfers from the individual providers in the third country, with the adequacy decisions taking precedence. Information on third-country transfers and existing adequacy decisions can be found in the information provided by the EU Commission: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de. Within the framework of the so-called "Data Privacy Framework" (DPF), the EU Commission has also recognized the level of data protection for certain companies from the USA as secure within the framework of the adequacy decision of July 10, 2023. The list of certified companies and further information on the DPF can be found on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/ (in English). We inform you in the privacy policy which service providers we use are certified under the Data Privacy Framework.

General information on data storage and deletion

We delete personal data that we process in accordance with legal requirements as soon as the underlying consent is revoked or there are no further legal grounds for processing. This applies to cases where the original processing purpose no longer applies or the data is no longer needed. Exceptions to this rule exist if legal obligations or special interests require longer retention or archiving of the data.

In particular, data that must be retained for commercial or tax law reasons or whose storage is necessary for legal proceedings or to protect the rights of other natural or legal persons must be archived accordingly.

Our privacy policy contains additional information on the retention and deletion of data that applies specifically to certain processing operations.

If there are multiple details regarding the retention period or deletion period for a given date, the longest period always applies.

If a period does not explicitly begin on a specific date and is at least one year, it automatically begins at the end of the calendar year in which the event triggering the period occurred. In the case of ongoing contractual relationships in which data is stored, the event triggering the period is the effective date of the termination or other termination of the legal relationship.

We process data that is no longer stored for the originally intended purpose but due to legal requirements or other reasons only for the reasons that justify its storage.

Further information on processing procedures, methods and services:

Retention and deletion of data: The following general periods apply to retention and archiving under German law:
- 10 years – retention period for books and records, annual financial statements, inventories, management reports, opening balance sheets as well as the work instructions and other organizational documents necessary for their understanding (Section 147 (1) No. 1 in conjunction with Section 3 AO, Section 14b (1) UStG, Section 257 (1) No. 1 in conjunction with Section 4 HGB).
- 8 years – accounting documents, such as invoices and cost receipts (Section 147 (1) Nos. 4 and 4a in conjunction with Section 3 Sentence 1 AO and Section 257 (1) No. 4 in conjunction with Section 4 HGB).
- 6 years – Other business documents: received commercial or business letters, reproductions of sent commercial or business letters, other documents insofar as they are relevant for taxation, e.g. hourly wage slips, operating statements, calculation documents, price labels, but also payroll documents insofar as they are not already accounting documents and cash register slips (Section 147 (1) Nos. 2, 3, 5 in conjunction with Section 3 AO, Section 257 (1) Nos. 2 and 3 in conjunction with Section 4 HGB).
- 3 years – Data required to consider potential warranty and compensation claims or similar contractual claims and rights, as well as to process related inquiries, based on previous business experience and standard industry practices, will be stored for the duration of the regular statutory limitation period of three years (§§ 195, 199 BGB).

Rights of data subjects

Rights of data subjects under the GDPR: As a data subject, you are entitled to various rights under the GDPR, which arise in particular from Articles 15 to 21 GDPR:

Right of objection: You have the right to object at any time to the processing of personal data concerning you based on Art. 6 (1) (e) or (f) GDPR, for reasons related to your particular situation; this also applies to profiling based on these provisions. If the personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purposes of such advertising; this also applies to profiling insofar as it is related to such direct marketing.
Right to withdraw consent: You have the right to withdraw consent at any time.
Right to information: You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with the legal requirements.
Right to rectification: You have the right, in accordance with the statutory provisions, to request that the data concerning you be completed or that inaccurate data concerning you be corrected.
Right to erasure and restriction of processing: You have the right, in accordance with the statutory provisions, to demand that data concerning you be erased immediately or, alternatively, to demand that the processing of the data be restricted in accordance with the statutory provisions.
Right to data portability: You have the right to receive the data concerning you that you have provided to us in a structured, common and machine-readable format in accordance with the legal requirements or to request that it be transmitted to another controller.
Complaint to a supervisory authority: In accordance with the statutory provisions and without prejudice to any other administrative or judicial remedy, you also have the right to lodge a complaint with a data protection supervisory authority, in particular a supervisory authority in the Member State in which you habitually reside, the supervisory authority of your place of work or the place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the GDPR.

Performance of tasks according to the statutes or rules of procedure

We process the data of our members, supporters, interested parties, business partners, or other persons (collectively, "data subjects") if we have a membership or other business relationship with them and if they perform our duties and are recipients of services and donations. Otherwise, we process the data of data subjects based on our legitimate interests, e.g., if it concerns administrative tasks or public relations work.

The data processed here, the type, scope and purpose and the necessity of their processing are determined by the underlying membership or contractual relationship, from which the necessity of any data disclosure arises (otherwise we refer to required data).

We delete data that is no longer required to fulfill our statutory and business purposes. This is determined according to the respective tasks and contractual relationships. We retain the data for as long as it may be relevant for business transactions, as well as with regard to any warranty or liability obligations based on our legitimate interest in their management. The necessity of retaining the data is regularly reviewed; otherwise, the statutory retention periods apply.

Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); contract data (e.g. subject of the contract, term, customer category); member data (e.g. personal data such as name, age, gender, contact details (email address, telephone number), membership number, information on membership fees, participation in events, etc.); payment data (e.g. bank details, invoices, payment history). Content data (e.g. textual or visual messages and contributions as well as the information relating to them, such as details on authorship or time of creation).
Data subjects: members; interested parties; communication partners; donors; third parties.
Purposes of processing: Communication; organizational and administrative procedures; public relations and information purposes; business processes and administrative procedures. Fundraising.
Storage and deletion: Deletion in accordance with the information in the section “General information on data storage and deletion”.
Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Membership contract (articles of association) (Art. 6 (1) (b) GDPR); Legal obligation (Art. 6 (1) (c) GDPR).

Further information on processing procedures, methods and services:

Member management: Procedures required within the scope of member management include the acquisition and admission of new members, the development and implementation of member retention strategies, and ensuring effective communication with members. These processes include the careful collection and maintenance of member data, the regular updating of member information, and the administration of membership fees, including invoicing and billing. Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR), membership contract (articles of association) (Art. 6 (1) (b) GDPR).
Membership fee management: The processing activities required to manage membership fees include collecting membership fee data after a member joins, tracking membership fee payments and systematically updating payment status, executing payment transactions, processing reminders for overdue payments, reconciling accounts receivable and payable, and maintaining appropriate books and records. Legal bases: Legal obligation (Article 6 (1) (c) GDPR), legitimate interests (Article 6 (1) (f) GDPR), membership contract (articles of association) (Article 6 (1) (b) GDPR).
Events and organizational operations: Planning, implementation, and follow-up of events, as well as the general operation of statutory activities. Planning includes the collection and processing of participant data, coordination of logistical requirements, and setting the event agenda. Implementation includes managing participant registration, updating participant information during the event, and recording attendance and participant activities. Follow-up includes analyzing participant data to evaluate the success of the event, preparing reports, and archiving relevant event information. General organizational operations include managing member data, communicating with members and interested parties, and organizing internal meetings and sessions. Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR), membership contract (statutes) (Art. 6 (1) (b) GDPR).
Public relations: Procedures include the creation and distribution of information materials, the maintenance of contact details for press and media relations, and the organization and implementation of press conferences and public events. The creation of information materials involves collecting and preparing information for press releases, newsletters, reports, and other publications. Distribution takes place via digital and traditional channels, including email lists, websites, and social media. Maintaining contact details includes collecting and updating data on media contacts and other relevant stakeholders. The organization of press conferences and events includes the planning and implementation of these events, invitation management, and the coordination of event logistics. Interaction with media and stakeholders takes place through direct communication with journalists, bloggers, and other opinion leaders, responding to inquiries, and providing information. Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR), membership contract (articles of association) (Art. 6 (1) (b) GDPR).
Fundraising and donation collection: Procedures include planning and executing fundraising campaigns, managing donor data, and communicating with donors and potential supporters. Campaign planning involves developing strategies, setting goals, and selecting fundraising channels. Campaigns are executed by initiating and implementing specific fundraising activities, collecting donations via online platforms, events, and direct contact. Donor data management involves collecting, updating, and analyzing data to optimize future campaigns. Communication with donors and potential supporters takes place through personalized messages, thank-you letters, and regular updates on project success and the use of funds. Legal bases: legitimate interests (Art. 6 (1) (f) GDPR), membership contract (articles of association) (Art. 6 (1) (b) GDPR).

Payment methods

Within the framework of contractual and other legal relationships, due to legal obligations or otherwise on the basis of our legitimate interests, we offer the data subjects efficient and secure payment options and, in addition to banks and credit institutions, we use other service providers for this purpose (collectively “payment service providers”).

The data processed by the payment service providers includes inventory data such as name and address, bank details such as account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, amount, and recipient-related information. This information is required to process the transactions. However, the data entered is only processed and stored by the payment service providers. This means that we do not receive any account- or credit card-related information, only information confirming or rejecting the payment. Under certain circumstances, the payment service providers may transmit the data to credit agencies. This transmission is for the purpose of identity and credit checks. For more information, please refer to the terms and conditions and the privacy policy of the payment service providers.

Payment transactions are subject to the terms and conditions and privacy policy of the respective payment service providers, which are available on the respective websites or transaction applications. We also refer to these for further information and to assert your rights of withdrawal, information, and other data subjects.

Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); payment data (e.g., bank details, invoices, payment history); contract data (e.g., contract subject matter, term, customer category); usage data (e.g., page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved).
Data subjects: Service recipients and clients; business and contractual partners; interested parties.
Purposes of processing: Provision of contractual services and fulfillment of contractual obligations. Business processes and operational procedures.
Storage and deletion: Deletion in accordance with the information in the section “General information on data storage and deletion”.
Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

PayPal: Payment services (technical connection of online payment methods) (e.g. PayPal, PayPal Plus, Braintree); Service provider: PayPal (Europe) S.à rl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg; Legal basis: Contractual fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Website: https://www.paypal.com/de . Privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full .
Stripe: Payment services (technical connection of online payment methods); Service provider: Stripe, Inc., 510 Townsend Street, San Francisco, CA 94103, USA; Legal basis: Contractual fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Website: https://stripe.com ; Privacy Policy: https://stripe.com/de/privacy . Basis for third-country transfers: Data Privacy Framework (DPF).

Provision of the online service and web hosting

We process user data to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the user's browser or device.

Types of data processed: Usage data (e.g., page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved); protocol data (e.g., log files relating to logins or the retrieval of data or access times); content data (e.g., textual or visual messages and contributions, as well as related information, such as authorship or time of creation).
Data subjects: Users (e.g. website visitors, users of online services).
Purposes of processing: Provision of our online offering and user-friendliness; information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)); security measures. Content Delivery Network (CDN).
Storage and deletion: Deletion in accordance with the information in the section “General information on data storage and deletion”.
Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

Provision of online services on rented storage space: To provide our online services, we use storage space, computing capacity, and software that we rent from a corresponding server provider (also called a "web host") or obtain from other sources; legal basis: legitimate interests (Art. 6 (1) (f) GDPR).
Collection of access data and log files: Access to our online offering is logged in the form of so-called "server log files." Server log files may include the address and name of the accessed web pages and files, the date and time of access, the amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), and, as a rule, IP addresses and the requesting provider. Server log files may be used for security purposes, e.g., to prevent server overload (particularly in the case of abusive attacks, so-called DDoS attacks), and to ensure server utilization and stability; legal basis: legitimate interests (Art. 6 (1) (f) GDPR). Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data that needs to be retained for evidentiary purposes will not be deleted until the incident in question has been finally resolved.
Content Delivery Network: We use a content delivery network (CDN). A CDN is a service that enables faster and more secure delivery of online content, especially large media files such as graphics or program scripts, using regionally distributed servers connected via the internet. Legal basis: legitimate interests (Art. 6 (1) (f) GDPR).
Hetzner: Services in the field of providing information technology infrastructure and related services (e.g., storage space and/or computing capacity); Service provider: Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen, Germany; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.hetzner.com ; Privacy policy: https://www.hetzner.com/de/rechtliches/datenschutz . Data processing agreement: https://docs.hetzner.com/de/general/general-terms-and-conditions/data-privacy-faq/ .
Cloudflare: Content Delivery Network (CDN) – a service that enables faster and more secure delivery of online content, particularly large media files such as graphics or program scripts, using regionally distributed servers connected via the Internet. Service provider: Cloudflare, Inc., 101 Townsend St, San Francisco, CA 94107, USA. Legal basis: legitimate interests (Art. 6 (1) (f) GDPR). Website: https://www.cloudflare.com ; Privacy Policy: https://www.cloudflare.com/privacypolicy/ ; Data processing agreement: https://www.cloudflare.com/cloudflare-customer-dpa/ . Basis for third-country transfers: Data Privacy Framework (DPF).
gstatic.com: Content Delivery Network (CDN) – a service that enables faster and more secure delivery of online content, particularly large media files such as graphics or program scripts, using regionally distributed servers connected via the Internet. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Legal basis: legitimate interests (Art. 6 (1) (f) GDPR). Website: https://www.google.de/ . Privacy policy: https://policies.google.com/privacy .
Hostinger: Services in the field of providing information technology infrastructure and related services (e.g., storage space and/or computing capacity); Service provider: Hostinger International Ltd, 61 Lordou Vironos Str., 6023 Larnaca, Cyprus; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.hostinger.de . Privacy policy: https://www.hostinger.de/legal/datenschutz-bestimmungen .
Jetpack Site Accelerator: Content Delivery Network (CDN) – a service that enables faster and more secure delivery of online content, particularly large media files such as graphics or program scripts, using regionally distributed servers connected via the Internet. Service provider: Aut O'Mattic A8C Ireland Ltd., Grand Canal Dock, 25 Herbert Pl, Dublin, D02 AY86, Ireland. Legal basis: legitimate interests (Art. 6 (1) (f) GDPR). Website: https://jetpack.com/features/design/content-delivery-network/ ; Privacy policy: https://automattic.com/privacy/ . Basis for third-country transfers: Data Privacy Framework (DPF).
JSDelivr: Content Delivery Network (CDN) that helps deliver media and files quickly and efficiently, especially under high load; Service provider: ProspectOne, Królewska 65A/1, 30-081, Kraków, Poland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.jsdelivr.com . Privacy policy: https://www.jsdelivr.com/terms/privacy-policy .

Use of cookies

The term "cookies" refers to functions that store information on users' end devices and read it from them. Cookies can also be used for a variety of purposes, such as ensuring the functionality, security, and convenience of online services, as well as creating analyses of visitor flows. We use cookies in accordance with legal regulations. Where necessary, we obtain users' consent in advance. If consent is not required, we rely on our legitimate interests. This applies when storing and reading information is essential to providing expressly requested content and functions. This includes, for example, saving settings and ensuring the functionality and security of our online service. Consent can be revoked at any time. We provide clear information about the scope of cookies and which cookies are used.

Notes on data protection law: Whether we process personal data using cookies depends on consent. If consent is given, it serves as the legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the respective services and processes.

Storage period: With regard to the storage period, the following types of cookies are distinguished:

Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online offering and closed their device (e.g. browser or mobile application).
Persistent cookies: Persistent cookies remain stored even after the device is closed. For example, the login status can be saved and preferred content can be displayed directly when the user visits a website again. Likewise, the user data collected using cookies can be used for reach measurement. Unless we provide users with explicit information about the type and storage duration of cookies (e.g., when obtaining consent), they should assume that they are permanent and that the storage period can be up to two years.

General information on revocation and objection (opt-out): Users can revoke the consent they have given at any time and also object to processing in accordance with the legal requirements, including by using the privacy settings of their browser.

Types of data processed: Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved).
Data subjects: Users (e.g. website visitors, users of online services).
Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR). Consent (Art. 6 (1) (a) GDPR).

Further information on processing procedures, methods and services:

Processing of cookie data based on consent: We use a consent management solution that obtains users' consent to the use of cookies or to the procedures and providers named within the consent management solution. This procedure is used to obtain, log, manage, and revoke consent, in particular with regard to the use of cookies and similar technologies used to store, read, and process information on users' end devices. As part of this procedure, users' consent is obtained for the use of cookies and the associated processing of information, including the specific processing operations and providers named in the consent management procedure. Users also have the option of managing and revoking their consent. Consent declarations are saved to avoid repeated queries and to be able to provide evidence of consent in accordance with legal requirements. The data is stored on the server and/or in a cookie (so-called opt-in cookie) or using similar technologies in order to be able to assign consent to a specific user or their device. Unless specific information is available about the providers of consent management services, the following general information applies: Consent is stored for up to two years. A pseudonymous user identifier is created, which is stored together with the time of consent, information on the scope of consent (e.g., relevant categories of cookies and/or service providers), and information about the browser, system, and device used. Legal basis: Consent (Art. 6 (1) (a) GDPR).

Blogs and publication media

We use blogs or similar means of online communication and publication (hereinafter "publication medium"). Readers' data is processed for the purposes of the publication medium only to the extent necessary for its presentation and communication between authors and readers, or for security reasons. For further information, please refer to the information on the processing of visitors to our publication medium in this privacy policy.

Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., textual or visual messages and contributions as well as related information, such as authorship or time of creation); usage data (e.g., page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved).
Data subjects: Users (e.g. website visitors, users of online services).
Purposes of processing: Feedback (e.g., collecting feedback via online form). Provision of our online services and user-friendliness.
Storage and deletion: Deletion in accordance with the information in the section “General information on data storage and deletion”.
Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

Profile pictures from Gravatar: Profile pictures – We use the Gravatar service within our online offering and in particular in the blog.

Gravatar is a service that allows users to register and upload profile pictures and email addresses. When users post or comment on other online sites (especially blogs) using their email address, their profile pictures may be displayed next to the posts or comments. For this purpose, the email address provided by the user is transmitted in encrypted form to Gravatar to check whether a profile has been saved for that user. This is the sole purpose of transmitting the email address. It will not be used for any other purpose and will be deleted afterward.

The use of Gravatar is based on our legitimate interests, as with the help of Gravatar we offer the authors of posts and comments the opportunity to personalise their posts with a profile picture.

By displaying the images, Gravatar obtains the user's IP address, as this is necessary for communication between a browser and an online service.

If users do not want a user image linked to their Gravatar email address to appear in comments, they should use an email address that is not stored with Gravatar to comment. We would also like to point out that it is also possible to use an anonymous email address or no email address at all if users do not want their own email address to be sent to Gravatar. Users can completely prevent the transfer of data by not using our comment system; Service provider: Aut O'Mattic A8C Ireland Ltd., Grand Canal Dock, 25 Herbert Pl, Dublin, D02 AY86, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://automattic.com ; Privacy policy: https://automattic.com/privacy . Basis for third country transfers: Data Privacy Framework (DPF).

Contact and inquiry management

When you contact us (e.g. by post, contact form, email, telephone or via social media) as well as within the framework of existing user and business relationships, the information provided by the person making the inquiry will be processed to the extent necessary to answer the contact inquiries and any requested measures.

Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., textual or visual messages and contributions as well as related information, such as authorship or time of creation); usage data (e.g., page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved).
Data subjects: communication partners; users (e.g., website visitors, users of online services); business and contractual partners.
Purposes of processing: Communication; organizational and administrative procedures; feedback (e.g., collecting feedback via online form). Provision of our online offering and user-friendliness.
Storage and deletion: Deletion in accordance with the information in the section “General information on data storage and deletion”.
Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR). Contractual performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR).

Further information on processing procedures, methods and services:

Contact form: When you contact us via our contact form, by email, or other communication channels, we process the personal data you provide to answer and process your request. This generally includes information such as your name, contact information, and, if applicable, other information that is provided to us and is necessary for appropriate processing. We use this data exclusively for the stated purpose of contact and communication; legal bases: contract fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR), legitimate interests (Art. 6 (1) (f) GDPR).
Ninja Forms: Creating and managing forms, collecting user input, transmitting data to email services or CRM systems, storing form data in a database, customizing and extending form functions with add-ons, integrating third-party tools for extended functionality; Service provider: Execution on servers and/or computers under their own data protection responsibility; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://ninjaforms.com/ . Privacy policy: https://ninjaforms.com/privacy-policy/ .

Cloud Services

We use software services accessible via the Internet and running on the servers of their providers (so-called “cloud services”, also referred to as “software as a service”) for the storage and management of content (e.g. document storage and management, exchange of documents, content and information with specific recipients or publication of content and information).

Within this framework, personal data may be processed and stored on the providers' servers if it is part of communication processes with us or is otherwise processed by us as set out in this privacy policy. This data may include, in particular, user master data and contact details, data on transactions, contracts, other processes, and their contents. The providers of cloud services also process usage data and metadata, which they use for security purposes and to optimize their services.

If we use cloud services to provide forms, documents, and content to other users or publicly accessible websites, the providers may store cookies on users' devices for web analysis purposes or to remember users' settings (e.g., in the case of media control).

Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., textual or visual messages and posts, as well as related information, such as authorship or time of creation); usage data (e.g., page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions).
Data subjects: interested parties; communication partners; business and contractual partners; users (e.g., website visitors, users of online services).
Purposes of processing: Office and organizational procedures. Information technology infrastructure (operation and provision of information systems and technical equipment (computers, servers, etc.)).
Storage and deletion: Deletion in accordance with the information in the section “General information on data storage and deletion”.
Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

Google Workspace: Cloud-based application software (e.g., word and spreadsheet processing, appointment and contact management), cloud storage, and cloud infrastructure services; Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://workspace.google.com/ ; Privacy Policy: https://policies.google.com/privacy ; Data processing agreement: https://cloud.google.com/terms/data-processing-addendum ; Basis for third-country transfers: Data Privacy Framework (DPF). Further information: https://cloud.google.com/privacy .

Newsletters and electronic notifications

We send newsletters, emails, and other electronic notifications (hereinafter "newsletters") exclusively with the recipient's consent or based on a legal basis. If the newsletter content is mentioned when registering for the newsletter, this content determines the user's consent. Providing your email address is usually sufficient to register for our newsletter. However, in order to offer you a personalized service, we may ask for your name so that we can address you personally in the newsletter or for additional information if this is necessary for the purpose of the newsletter.

Deletion and restriction of processing: We may store unsubscribed email addresses for up to three years based on our legitimate interests before deleting them in order to be able to prove previously given consent. The processing of this data is limited to the purpose of potentially defending against claims. An individual request for deletion is possible at any time, provided that the previous consent is confirmed at the same time. In the case of obligations to permanently observe objections, we reserve the right to store the email address on a block list (so-called "block list") for this purpose alone.

The registration process is logged based on our legitimate interests for the purpose of demonstrating its proper execution. If we commission a service provider to send emails, this is done based on our legitimate interests in an efficient and secure delivery system.

Contents:

Information about us, our services, promotions and offers.

Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved); usage data (e.g., page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions).
Data subjects: communication partners.
Purposes of processing: Direct marketing (e.g. by email or post).
Legal basis: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).
Opt-out: You can unsubscribe from our newsletter at any time, i.e., revoke your consent or object to further receipt. You will find a link to unsubscribe from the newsletter either at the end of each newsletter or by using one of the contact options listed above, preferably email.

Further information on processing procedures, methods and services:

Mailchimp: Email marketing, automation of marketing processes, collection, storage, and management of contact data, measurement of campaign performance, recording and analysis of recipient interaction with content, personalization of content; Service provider: Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://mailchimp.com ; Privacy policy: https://mailchimp.com/legal/ ; Data processing agreement: https://mailchimp.com/legal/ ; Basis for third-country transfers: Data Privacy Framework (DPF). Further information: Special security measures: https://mailchimp.com/de/help/mailchimp-european-data-transfers/ .
Mailerlite: Email sending and email sending and automation services; Service provider: MailerLite Limited, Ground Floor, 71 Lower Baggot Street, Dublin 2, D02 P593, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.mailerlite.com/ ; Privacy policy: https://www.mailerlite.com/legal/privacy-policy . Data processing agreement: https://www.mailerlite.com/legal/data-processing-agreement .

Web analysis, monitoring and optimization

Web analytics (also known as "reach measurement") is used to evaluate visitor traffic to our online offering and may include behavior, interests, or demographic information about visitors, such as age or gender, as pseudonymous values. Reach analysis allows us, for example, to determine when our online offering or its features or content are most frequently used, or to encourage reuse. It also enables us to understand which areas require optimization.

In addition to web analysis, we can also use testing procedures to test and optimize different versions of our online offering or its components.

Unless otherwise stated below, profiles, i.e., data summarized for a usage process, may be created for these purposes, and information may be stored in a browser or on a device and then read out. The data collected includes, in particular, websites visited and the elements used there, as well as technical information such as the browser used, the computer system used, and information on usage times. If users have consented to the collection of their location data by us or by the providers of the services we use, the processing of location data is also possible.

In addition, users' IP addresses are stored. However, we use an IP masking process (i.e., pseudonymization by shortening the IP address) to protect users. Generally, no real user data (such as email addresses or names) is stored for web analysis, A/B testing, and optimization; instead, pseudonyms are used. This means that neither we nor the providers of the software used know the actual identity of the users, but only the information stored in their profiles for the purpose of the respective processes.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed based on our legitimate interests (i.e., interest in efficient, economical, and user-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

Types of data processed: Usage data (e.g., page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved).
Data subjects: Users (e.g. website visitors, users of online services).
Purposes of processing: Reach measurement (e.g., access statistics, recognition of recurring visitors); profiles with user-related information (creation of user profiles); provision of our online offering and user-friendliness.
Retention and Deletion: Deletion as described in the "General Information on Data Retention and Deletion" section. Cookies are retained for up to two years (unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years).
Security measures: IP masking (pseudonymization of the IP address).
Legal basis: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

etracker: Web analysis/reach measurement; Service provider: etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg, Germany; Legal basis: Consent (Art. 6 (1) (a) GDPR); Website: https://www.etracker.com ; Privacy policy: https://www.etracker.com/datenschutz/ . Order processing agreement: https://www.etracker.com/av-vertrag/ .
Google Analytics: We use Google Analytics to measure and analyze the use of our online offering based on a pseudonymous user identification number. This identification number does not contain any unique data, such as names or email addresses. It is used to assign analysis information to a device in order to identify which content users have accessed within one or more usage processes, which search terms they have used, accessed these again, or interacted with our online offering. The time and duration of use are also stored, as are the sources of users who refer to our online offering and technical aspects of their devices and browsers.
This involves creating pseudonymous profiles of users with information from the use of different devices, and cookies may be used. Google Analytics does not log or store individual IP addresses for EU users. However, Analytics does provide rough geographic location data by deriving the following metadata from IP addresses: city (and the derived latitude and longitude of the city), continent, country, region, subcontinent (and ID-based counterparts). For EU traffic, IP address data is used solely for this derivation of geolocation data before being immediately deleted. It is not logged, is not accessible, and is not used for any other purpose. When Google Analytics collects measurement data, all IP queries are performed on EU-based servers before the traffic is forwarded to Analytics servers for processing; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 (1) (a) GDPR); Website: https://marketingplatform.google.com/intl/de/about/analytics/ ; Security measures: IP masking (pseudonymization of the IP address); Privacy policy: https://policies.google.com/privacy ; Data processing agreement: https://business.safety.google/adsprocessorterms/ ; Basis for third country transfers: Data Privacy Framework (DPF); Opt-out option: Opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de , Settings for the display of advertisements: https://myadcenter.google.com/personalizationoff . Further information: https://business.safety.google/adsservices/ (types of processing and data processed).
Google Tag Manager: We use Google Tag Manager, a software from Google that allows us to centrally manage so-called website tags via a user interface. Tags are small code elements on our website that are used to record and analyze visitor activity. This technology helps us improve our website and the content offered on it. Google Tag Manager itself does not create user profiles, does not store cookies with user profiles, and does not perform any independent analyses. Its function is limited to simplifying and making the integration and management of tools and services that we use on our website more efficient. Nevertheless, when Google Tag Manager is used, the user's IP address is transmitted to Google, which is necessary for technical reasons in order to implement the services we use. Cookies may also be set in the process. However, this data processing only occurs if services are integrated via Tag Manager. For more detailed information about these services and their data processing, please refer to the further sections of this privacy policy; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 (1) (a) GDPR); Website: https://marketingplatform.google.com ; Privacy Policy: https://policies.google.com/privacy ; Data processing agreement:
https://business.safety.google/adsprocessorterms . Basis for third-country transfers: Data Privacy Framework (DPF).
Jetpack (WordPress Stats): Jetpack offers analytics features for WordPress software; service provider: Aut O'Mattic A8C Ireland Ltd., Grand Canal Dock, 25 Herbert Pl, Dublin, D02 AY86, Ireland; legal basis: consent (Art. 6 (1) (a) GDPR); website: https://automattic.com ; privacy policy: https://automattic.com/privacy . Basis for third-country transfers: Data Privacy Framework (DPF).
StatCounter: User behavior analysis, web analysis, and reach measurement for controlling and optimizing digital products and online offerings; Service provider: StatCounter, Guinness Enterprise Centre, Taylor's Lane, Dublin 8, Ireland; Legal basis: Consent (Art. 6 (1) (a) GDPR); Website: https://statcounter.com ; Privacy policy: https://statcounter.com/about/legal/#privacy . Opt-out option: https://statcounter.com/about/set-refusal-cookie/ .

Online marketing

We process personal data for the purpose of online marketing, which may include, in particular, the marketing of advertising space or the presentation of advertising and other content (collectively referred to as “content”) based on the potential interests of users and the measurement of their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (the so-called "cookie"), or similar processes are used to store user information relevant to the presentation of the aforementioned content. This may include, for example, content viewed, websites visited, online networks used, as well as communication partners and technical information, such as the browser used, the computer system used, as well as information on usage times and functions used. If users have consented to the collection of their location data, this may also be processed.

In addition, users' IP addresses are stored. However, we use available IP masking procedures (i.e., pseudonymization by shortening the IP address) to protect users. Generally, no real user data (such as email addresses or names) is stored as part of the online marketing process; instead, pseudonyms are used. This means that neither we nor the providers of the online marketing processes know the actual user identity, only the information stored in their profiles.

The statements in the profiles are usually stored in cookies or using similar processes. These cookies can generally also be read later on other websites that use the same online marketing process, analyzed for the purpose of displaying content, supplemented with additional data, and stored on the server of the online marketing process provider.

In exceptional cases, it is possible to assign clear data to profiles, primarily if, for example, the users are members of a social network whose online marketing methods we use and the network links the user profiles with the aforementioned information. Please note that users may enter into additional agreements with the providers, for example, by providing consent during registration.

We generally only receive access to aggregated information about the success of our advertisements. However, as part of so-called conversion measurements, we can check which of our online marketing processes led to a so-called conversion, i.e., for example, to the conclusion of a contract with us. Conversion measurements are used solely to analyze the success of our marketing measures.

Unless otherwise stated, we ask you to assume that cookies used will be stored for a period of two years.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is permission. Otherwise, user data is processed based on our legitimate interests (i.e., interest in efficient, economical, and user-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

Information on revocation and objection:

We refer to the privacy policies of the respective providers and the opt-out options provided for each provider. If no explicit opt-out option has been provided, you can disable cookies in your browser settings. However, this may limit the functionality of our online offering. We therefore recommend the following additional opt-out options, which are summarized for each area:

a) Europe: https://www.youronlinechoices.eu.

b) Canada: https://www.youradchoices.ca/choices.

c) USA: https://www.aboutads.info/choices.

d) Cross-territory: https://optout.aboutads.info.

Types of data processed: Usage data (e.g., page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved).
Data subjects: Users (e.g. website visitors, users of online services).
Purposes of processing: Reach measurement (e.g., access statistics, recognition of returning visitors); tracking (e.g., interest-/behavior-based profiling, use of cookies); target group formation; marketing; profiles with user-related information (creation of user profiles); conversion measurement (measurement of the effectiveness of marketing measures). Provision of our online offering and user-friendliness.
Retention and Deletion: Deletion as described in the "General Information on Data Retention and Deletion" section. Cookies are retained for up to two years (unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years).
Security measures: IP masking (pseudonymization of the IP address).
Legal basis: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

Google Ad Manager: We use the “Google Ad Manager” service to place ads in the Google advertising network (e.g. in search results, in videos, on websites, etc.). Google Ad Manager is characterized by the fact that ads are displayed in real time based on the presumed interests of users. This allows us to show ads for our online offering to users who could have a potential interest in our offering or who have previously shown an interest in it, as well as to measure the success of the ads. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://marketingplatform.google.com ; Privacy policy: https://policies.google.com/privacy ; Basis for third country transfers: Data Privacy Framework (DPF); Further information: Types of processing and data processed: https://business.safety.google/adsservices/ ; Data processing terms for Google advertising products: Information about the services. Data processing terms between controllers and standard contractual clauses for third-country transfers of data: https://business.safety.google/adscontrollerterms . If Google acts as a processor, data processing terms for Google advertising products and standard contractual clauses for third-country transfers of data: https://business.safety.google/adsprocessorterms .
Google Ads and conversion measurement: Online marketing methods for placing content and advertisements within the service provider's advertising network (e.g., in search results, in videos, on websites, etc.) so that they are displayed to users who are likely to be interested in the ads. We also measure the conversion of the ads, i.e., whether users have used them as an opportunity to interact with the ads and use the advertised offers (so-called conversions). However, we only receive anonymous information and no personal information about individual users; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 (1) (a) GDPR), Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://marketingplatform.google.com ; Privacy policy: https://policies.google.com/privacy ; Basis for third-country transfers: Data Privacy Framework (DPF); Further information: Types of processing and the data processed: https://business.safety.google/adsservices/ . Data processing conditions between controllers and standard contractual clauses for third-country transfers of data: https://business.safety.google/adscontrollerterms .

Presence in social networks (Social Media)

We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.

We would like to point out that user data may be processed outside the European Union. This could pose risks for users, for example, because it could make it more difficult to enforce user rights.

Furthermore, user data within social networks is generally processed for market research and advertising purposes. For example, user profiles can be created based on user behavior and the resulting interests of users. These profiles may in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the users' interests. Therefore, cookies are generally stored on users' computers, in which the user behavior and interests are saved. Furthermore, user profiles can also store data independent of the devices used by users (particularly if they are members of the respective platforms and are logged in there).

For a detailed description of the respective processing methods and the options for objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.

In the case of requests for information and the assertion of data subject rights, we would like to point out that these can be most effectively asserted with the providers. Only the latter have access to user data and can directly take appropriate measures and provide information. Should you still need assistance, please contact us.

Types of data processed: Contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., textual or visual messages and posts, as well as related information, such as authorship or time of creation); usage data (e.g., page views and duration of visits, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and features).
Data subjects: Users (e.g. website visitors, users of online services).
Purposes of processing: Communication; feedback (e.g., collecting feedback via online form). Public relations.
Storage and deletion: Deletion in accordance with the information in the section “General information on data storage and deletion”.
Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

Instagram: Social network, enables the sharing of photos and videos, commenting on and favorite posts, sending messages, subscribing to profiles and pages; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://www.instagram.com ; Privacy policy: https://privacycenter.instagram.com/policy/ . Basis for third country transfers: Data Privacy Framework (DPF).
Facebook Pages: Profiles within the social network Facebook – We, together with Meta Platforms Ireland Limited, are responsible for collecting (but not further processing) data from visitors to our Facebook page (so-called “fan page”). This data includes information about the types of content users view or interact with, or the actions they take (see “Things you and others do and provide” in the Facebook Data Policy: https://www.facebook.com/privacy/policy/ ), as well as information about the devices users use (e.g., IP addresses, operating system, browser type, language settings, cookie data; see “Device Information” in the Facebook Data Policy: https://www.facebook.com/privacy/policy/ ). As described in the Facebook Data Policy under “How do we use this information?” explains, Facebook also collects and uses information to provide analysis services, so-called “Page Insights,” for page operators so that they can gain insights into how people interact with their pages and the content associated with them. We have concluded a special agreement with Facebook (“Information about Page Insights,” https://www.facebook.com/legal/terms/page_controller_addendum ), which specifically regulates the security measures Facebook must observe and in which Facebook has agreed to fulfill the rights of those affected (i.e., users can, for example, direct Facebook to requests for information or deletion). The rights of users (in particular to information, deletion, objection, and complaint to the responsible supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the “Information about Page Insights” ( https://www.facebook.com/legal/terms/information_about_page_insights_data ). Joint controllership is limited to the collection and transmission of data to Meta Platforms Ireland Limited, a company based in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, particularly the transmission of data to its parent company, Meta Platforms, Inc., in the USA. Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR). Website: https://www.facebook.com ; Privacy policy: https://www.facebook.com/privacy/policy/ . Basis for third country transfers: Data Privacy Framework (DPF).
LinkedIn: Social Network – We, together with LinkedIn Ireland Unlimited Company, are responsible for collecting (but not further processing) visitor data to create “Page Insights” (statistics) for our LinkedIn profiles. This data includes information about the types of content users view or interact with, and the actions they take. It also collects details about the devices used, such as IP addresses, operating systems, browser types, language settings, and cookie data, as well as information from user profiles, such as job function, country, industry, hierarchy level, company size, and employment status. Data protection information regarding LinkedIn’s processing of user data can be found in LinkedIn’s privacy policy: https://www.linkedin.com/legal/privacy-policy.
We have concluded a special agreement with LinkedIn Ireland (“Page Insights Joint Controller Addendum”, https://legal.linkedin.com/pages-joint-controller-addendum ), which specifically regulates the security measures LinkedIn must observe and in which LinkedIn has agreed to fulfill the rights of those affected (i.e. users can, for example, address requests for information or deletion directly to LinkedIn). The rights of users (in particular the right to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with LinkedIn. Joint controllership is limited to the collection and transmission of data to LinkedIn Ireland Unlimited Company, a company based in the EU. Further processing of the data is the sole responsibility of LinkedIn Ireland Unlimited Company, in particular with regard to the transmission of data to the parent company LinkedIn Corporation in the USA; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.linkedin.com ; Privacy Policy: https://www.linkedin.com/legal/privacy-policy ; Basis for third-country transfers: Data Privacy Framework (DPF). Opt-out option: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out .
X: Social network; Service provider: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://x.com . Privacy policy: https://x.com/de/privacy .
YouTube: Social network and video platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Privacy policy: https://policies.google.com/privacy ; Basis for third-country transfers: Data Privacy Framework (DPF). Opt-out option: https://myadcenter.google.com/personalizationoff .

Plug-ins and embedded functions and content

We integrate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These may include, for example, graphics, videos, or city maps (hereinafter collectively referred to as "content").

Integration always requires that the third-party providers of this content process the user's IP address, as without an IP address they would not be able to send the content to their browser. The IP address is therefore required to display this content or functions. We endeavor to only use content whose respective providers only use the IP address to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, the time of visit and other information about the use of our online offering, but may also be linked to such information from other sources.

Types of data processed: Usage data (e.g., page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved); location data (information on the geographical position of a device or person). Event data (Facebook) (“Event data” is information that is sent to the provider Meta, for example, via meta pixels (whether via apps or other channels) and relates to individuals or their actions. This data includes details about website visits, interactions with content and functions, app installations, and product purchases. Event data is processed with the aim of creating target groups for content and advertising messages (custom audiences). It is important to note that event data does not include actual content such as written comments, login information, or contact information such as names, email addresses, or phone numbers. “Event data” is deleted by Meta after a maximum of two years, and the target groups created from it disappear when our Meta user accounts are deleted.).
Data subjects: Users (e.g. website visitors, users of online services).
Purposes of processing: Provision of our online offering and user-friendliness; reach measurement (e.g., access statistics, recognition of recurring visitors); tracking (e.g., interest-/behavior-based profiling, use of cookies); target group formation; marketing; profiles with user-related information (creation of user profiles). Security measures.
Retention and Deletion: Deletion as described in the "General Information on Data Retention and Deletion" section. Cookies are retained for up to two years (unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years).
Legal basis: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

Facebook plugins and content: Facebook social plugins and content – This can include, for example, content such as images, videos or texts and buttons that users can use to share content from this online offering within Facebook. The list and appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/ – We are jointly responsible with Meta Platforms Ireland Limited for the collection or receipt during a transmission (but not the further processing) of “event data” that Facebook collects or receives during a transmission using the Facebook social plugins (and content embedding functions) that run on our online offering for the following purposes: a) displaying content and advertising information that corresponds to the presumed interests of users; b) delivering commercial and transaction-related messages (e.g. addressing users via Facebook Messenger); c) Improving ad delivery and personalizing features and content (e.g., improving the recognition of which content or advertising information presumably corresponds to users' interests). We have concluded a special agreement with Facebook ("Controller Addendum", https://www.facebook.com/legal/controller_addendum ), which specifically regulates the security measures Facebook must observe ( https://www.facebook.com/legal/terms/data_security_terms ) and in which Facebook has agreed to fulfill the rights of those affected (i.e., users can, for example, direct information or deletion requests directly to Facebook). Note: If Facebook provides us with measurements, analyses and reports (which are aggregated, i.e. do not contain any information about individual users and are anonymous to us), this processing does not take place within the framework of joint controllership, but on the basis of a data processing agreement (“Data Processing Terms”, https://www.facebook.com/legal/terms/dataprocessing ), the “Data Security Terms” ( https://www.facebook.com/legal/terms/data_security_terms ) and, with regard to processing in the USA, on the basis of standard contractual clauses (“Facebook EU Data Transfer Addendum”, https://www.facebook.com/legal/EU_data_transfer_addendum ). The rights of users (in particular the right to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Consent (Art. 6 (1) (a) GDPR); Website: https://www.facebook.com ; Privacy Policy: https://www.facebook.com/privacy/policy/ . Basis for third country transfers: Data Privacy Framework (DPF).
Google Fonts (obtained from Google servers): Obtaining fonts (and symbols) for the purpose of technically secure, maintenance-free, and efficient use of fonts and symbols with regard to timeliness and loading times, their consistent presentation, and consideration of possible licensing restrictions. The font provider is informed of the user's IP address so that the fonts can be made available in the user's browser. In addition, technical data (language settings, screen resolution, operating system, hardware used) is transmitted that is necessary for providing the fonts depending on the devices used and the technical environment. This data may be processed on a server of the font provider in the USA. When visiting our online offering, users' browsers send their browser HTTP requests to the Google Fonts Web API (i.e., a software interface for retrieving fonts). The Google Fonts Web API provides users with the Cascading Style Sheets (CSS) from Google Fonts and then the fonts specified in the CCS. These HTTP requests include (1) the IP address used by the user to access the internet, (2) the requested URL on the Google server, and (3) the HTTP headers, including the user agent, which describes the browser and operating system versions of website visitors, and the referring URL (i.e., the web page where the Google font should be displayed). IP addresses are neither logged nor stored on Google servers, and they are not analyzed. The Google Fonts Web API logs details of the HTTP requests (requested URL, user agent, and referring URL). Access to this data is limited and tightly controlled. The requested URL identifies the font families for which the user wants to load fonts. This data is logged so that Google can determine how often a particular font family is requested. The Google Fonts Web API requires the user agent to customize the font generated for each browser type. The user agent is logged primarily for debugging purposes and used to generate aggregated usage statistics that measure the popularity of font families. These aggregated usage statistics are published on the Google Fonts Analytics page. Finally, the referring URL is logged so that the data can be used for production maintenance and to generate an aggregated report on top integrations based on the number of font requests. Google states that it does not use any of the information collected by Google Fonts to create profiles of end users or to serve targeted ads. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://fonts.google.com/ ; Privacy policy: https://policies.google.com/privacy ; Basis for third country transfers: Data Privacy Framework (DPF). Further information: https://developers.google.com/fonts/faq/privacy?hl=de .
Google Maps: We integrate maps from the "Google Maps" service provided by Google. The data processed may include, in particular, users' IP addresses and location data. Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland. Legal basis: Consent (Art. 6 (1) (a) GDPR); Website: https://mapsplatform.google.com/ ; Privacy policy: https://policies.google.com/privacy . Basis for third-country transfers: Data Privacy Framework (DPF).
Instagram plugins and content: Instagram plugins and content – This can include, for example, content such as images, videos or texts and buttons that users can use to share content from this online offering within Instagram. – We are jointly responsible with Meta Platforms Ireland Limited for the collection or receipt during a transmission (but not the further processing) of “event data” that Facebook collects using Instagram functions (e.g., embedding functions for content) that are executed on our online offering or receives during a transmission for the following purposes: a) Displaying content and advertising information that corresponds to the presumed interests of users; b) Delivery of commercial and transaction-related messages (e.g., addressing users via Facebook Messenger); c) Improving ad delivery and personalizing functions and content (e.g., improving the recognition of which content or advertising information presumably corresponds to the interests of users). We have concluded a special agreement with Facebook (“Addendum for Controllers”, https://www.facebook.com/legal/controller_addendum ), which specifically regulates the security measures Facebook must observe ( https://www.facebook.com/legal/terms/data_security_terms ) and in which Facebook has agreed to fulfill the rights of those affected (i.e. users can, for example, send information or deletion requests directly to Facebook). Note: If Facebook provides us with metrics, analyses, and reports (which are aggregated, i.e., do not contain any information about individual users and are anonymous to us), this processing is not carried out within the framework of joint controllership, but on the basis of a data processing agreement ("Data Processing Terms", https://www.facebook.com/legal/terms/dataprocessing ), the "Data Security Terms" ( https://www.facebook.com/legal/terms/data_security_terms ), and, with regard to processing in the USA, on the basis of standard contractual clauses ("Facebook EU Data Transfer Addendum", https://www.facebook.com/legal/EU_data_transfer_addendum ). Users' rights (in particular the right to information, deletion, objection, and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook. Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.instagram.com . Privacy Policy: https://privacycenter.instagram.com/policy/ .
YouTube videos: video content; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; legal basis: consent (Art. 6 (1) (a) GDPR); website: https://www.youtube.com ; privacy policy: https://policies.google.com/privacy ; basis for third country transfers: Data Privacy Framework (DPF). Possibility of objection (opt-out): opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de , settings for the display of advertisements: https://myadcenter.google.com/personalizationoff .
Font Awesome (obtained from the provider's server): Obtaining fonts (and symbols) for the purpose of technically secure, maintenance-free, and efficient use of fonts and symbols with regard to timeliness and loading times, their consistent display, and consideration of possible licensing restrictions. The font provider is informed of the user's IP address so that the fonts can be made available in the user's browser. In addition, technical data (language settings, screen resolution, operating system, hardware used) is transmitted that is necessary for providing the fonts depending on the devices used and the technical environment. Service provider: Fonticons, Inc., 6 Porter Road Apartment 3R, Cambridge, MA 02140, USA; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://fontawesome.com/ . Privacy policy: https://fontawesome.com/privacy .
hCaptcha: CAPTCHA service used to check whether the data entered on our website (e.g. on a login page or contact form) was entered by a human or an automated program. For this purpose, the service analyzes the behavior of users of our website based on various characteristics. This analysis begins automatically as soon as a user uses our website. Various information is evaluated for the analysis (IP address, length of time the visitor stays on the website or app or mouse movements of the user as well as technical information about the device and browser used by the user); Service provider: Intuition Machines, Inc. 350 Alabama St, San Francisco, CA 94110, USA; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.hcaptcha.com/ ; Privacy policy: https://www.hcaptcha.com/privacy ; Data processing agreement: Provided by the service provider. Basis for third country transfers: Standard contractual clauses (provided by the service provider).

Management, organization and support tools

We use services, platforms, and software from other providers (hereinafter referred to as "third-party providers") for the purposes of organizing, managing, planning, and providing our services. We comply with legal requirements when selecting third-party providers and their services.

In this context, personal data may be processed and stored on the servers of third-party providers. This may affect various data that we process in accordance with this privacy policy. This data may include, in particular, user master data and contact details, data on transactions, contracts, other processes, and their content.

If users are referred to third-party providers or their software or platforms as part of their communication, business, or other relationships with us, these third-party providers may process usage data and metadata for security purposes, service optimization, or marketing purposes. We therefore ask you to observe the privacy policies of the respective third-party providers.

Types of data processed: Content data (e.g., textual or visual messages and contributions as well as related information, such as authorship or time of creation); usage data (e.g., page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved); inventory data (e.g., full name, home address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers).
Data subjects: communication partners; users (e.g., website visitors, users of online services); service recipients and clients; interested parties; business and contractual partners; participants.
Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; office and organizational procedures; communication. Organizational and administrative procedures.
Storage and deletion: Deletion in accordance with the information in the section “General information on data storage and deletion”.
Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

The Events Calendar: Creation and management of events, display in calendar view or list view, integration with Google Maps for venues, support for recurring events, import of events from other calendars, customization of event fields, enabling RSVPs and ticket sales; Service provider: Execution on servers and/or computers under own data protection responsibility; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR). Website: https://wordpress.org/plugins/the-events-calendar/ .

Change and update

We ask you to inform yourself regularly about the content of our privacy policy. We will adapt the privacy policy as soon as changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g., consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and ask you to check the information before contacting us.

Definitions of terms

This section provides an overview of the terms used in this privacy policy. To the extent that the terms are defined by law, the legal definitions apply. The following explanations, however, are intended primarily to facilitate understanding.

Inventory data: Inventory data includes essential information necessary for the identification and management of contractual partners, user accounts, profiles, and similar assignments. This data may include, among other things, personal and demographic information such as names, contact information (addresses, phone numbers, email addresses), dates of birth, and unique identifiers (user IDs). Inventory data forms the basis for any formal interaction between individuals and services, institutions, or systems by enabling unambiguous assignment and communication.
Content Delivery Network (CDN): A “Content Delivery Network” (CDN) is a service that enables the faster and more secure delivery of online content, particularly large media files such as graphics or program scripts, using regionally distributed servers connected via the Internet.
Content data: Content data encompasses information generated during the creation, editing, and publication of all types of content. This category of data can include text, images, videos, audio files, and other multimedia content published on various platforms and media. Content data is not limited to the actual content itself but also includes metadata that provides information about the content itself, such as tags, descriptions, author information, and publication dates.
Contact details: Contact details are essential information that enables communication with individuals or organizations. They include, among other things, telephone numbers, postal addresses, and email addresses, as well as communication tools such as social media handles and instant messaging identifiers.
Conversion measurement: Conversion measurement (also known as "visit action analysis") is a method used to determine the effectiveness of marketing measures. This typically involves storing a cookie on users' devices within the websites where the marketing measures are carried out and then retrieving it on the target website. For example, this allows us to understand whether the ads we place on other websites were successful.
Metadata, communication data, and procedural data: Metadata, communication data, and procedural data are categories that contain information about how data is processed, transmitted, and managed. Metadata, also known as data about data, includes information that describes the context, origin, and structure of other data. It can include details about file size, creation date, document author, and change histories. Communication data captures the exchange of information between users across different channels, such as email traffic, call logs, social media messages, and chat histories, including the people involved, timestamps, and transmission paths. Procedural data describes the processes and procedures within systems or organizations, including workflow documentation, logs of transactions and activities, and audit logs used to track and review events.
Member data: Member data includes information relating to the individuals who are part of an organization, association, online service, or other group. This data is used to manage memberships, facilitate communication, and provide services or benefits associated with membership. Member data may include personal identification information, contact information, information on membership status and duration, dues payments, participation in events and activities, and preferences and interests. It may also include data on the use of the organization's offerings. This data is collected and processed in compliance with data protection regulations and serves both administrative purposes and to promote member engagement and satisfaction.
Usage data: Usage data refers to information that captures how users interact with digital products, services, or platforms. This data encompasses a broad range of information, including how users use applications, which features they prefer, how long they stay on certain pages, and the paths they take through an application. Usage data may also include frequency of use, timestamps of activities, IP addresses, device information, and location data. It is particularly valuable for analyzing user behavior, optimizing user experiences, personalizing content, and improving products or services. Furthermore, usage data plays a crucial role in identifying trends, preferences, and potential problem areas within digital offerings.
Personal data: “Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. a cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
Profiles with user-related information: The processing of "profiles with user-related information," or "profiles" for short, includes any type of automated processing of personal data consisting of the use of this personal data to analyze, evaluate, or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include different information relating to demographics, behavior, and interests, such as interaction with websites and their content, etc.). Cookies and web beacons are often used for profiling purposes.
Log data: Log data is information about events or activities logged on a system or network. This data typically includes information such as timestamps, IP addresses, user actions, error messages, and other details about a system's usage or operation. Log data is often used to analyze system problems, for security monitoring, or for generating performance reports.
Reach measurement: Reach measurement (also known as web analytics) is used to evaluate visitor traffic to an online offering and can include visitor behavior or interests in certain information, such as website content. With the help of reach analysis, operators of online offerings can, for example, identify when users visit their websites and what content they are interested in. This allows them to, for example, better adapt website content to the needs of their visitors. For reach analysis purposes, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more precise analyses of the use of an online offering.
Location data: Location data is generated when a mobile device (or other device with the technical capabilities for location determination) connects to a cell tower, a Wi-Fi network, or similar technical means and functions for location determination. Location data is used to indicate the geographically identifiable position of the respective device on Earth. Location data can be used, for example, to display map functions or other location-dependent information.
Tracking: "Tracking" refers to the tracking of user behavior across multiple online offerings. Typically, behavioral and interest information related to the online offerings used is stored in cookies or on the servers of the tracking technology providers (so-called profiling). This information can then be used, for example, to display advertisements to users that are likely to correspond to their interests.
Controller: The “controller” is the natural or legal person, public authority, agency or other body which alone or jointly with others decides on the purposes and means of the processing of personal data.
Processing: "Processing" is any operation or set of operations performed on personal data, whether or not by automated means. The term is broad and encompasses virtually every type of data handling, including collection, analysis, storage, transmission, or deletion.
Contract data: Contract data is specific information relating to the formalization of an agreement between two or more parties. It documents the terms and conditions under which services or products are provided, exchanged, or sold. This data category is essential for managing and fulfilling contractual obligations and includes both the identification of the contracting parties and the specific terms and conditions of the agreement. Contract data can include contract start and end dates, the type of agreed services or products, pricing agreements, payment terms, termination rights, renewal options, and special conditions or clauses. It serves as the legal basis for the relationship between the parties and is crucial for clarifying rights and obligations, enforcing claims, and resolving disputes.
Payment data: Payment data includes all information required to process payment transactions between buyers and sellers. This data is critical for e-commerce, online banking, and any other form of financial transaction. It includes details such as credit card numbers, bank details, payment amounts, transaction data, verification numbers, and billing information. Payment data may also include information about payment status, chargebacks, authorizations, and fees.
Target group creation: Target group creation (English "custom audiences") refers to the creation of target groups for advertising purposes, e.g., the display of advertisements. For example, based on a user's interest in certain products or topics on the internet, it can be concluded that this user is interested in advertisements for similar products or the online shop in which they viewed the products. "Lookalike audiences" (or similar target groups), on the other hand, refer to content deemed suitable and displayed to users whose profiles or interests presumably correspond to the users for whom the profiles were created. Cookies and web beacons are generally used to create custom audiences and lookalike audiences.

Data protection

Privacy Policy

Preamble

Table of Contents

Responsible person

Overview of processing

Types of data processed

Categories of data subjects

Purposes of processing

Relevant legal bases

Safety measures

Transmission of personal data

International data transfers

General information on data storage and deletion

Rights of data subjects

Performance of tasks according to the statutes or rules of procedure

Payment methods

Provision of the online service and web hosting

Use of cookies

Blogs and publication media

Contact and inquiry management

Cloud Services

Newsletters and electronic notifications

Web analysis, monitoring and optimization

Online marketing

Presence in social networks (Social Media)

Plug-ins and embedded functions and content

Management, organization and support tools

Change and update

Definitions of terms

Areas of application

Left

Social

Member of the